Unmatched Marketing Efforts
Because every home has a unique story to tell.
When it comes to showcasing your home from all the right angles, we will take a strategic approach to successful real estate marketing that leads the industry.
It All Begins Online
If you want to find buyers, you need to know where they start searching. The vast majority of buyers, no matter who they are, begin their searches online. As we work together, I focus on a diverse array of marketing channels to help you sell.
Here are all the ways we will do it:
Digital Marketing
I rely on unique marketing strategies to find buyers for your home, and to feature your home right from the comfort of someone’s inbox. Social media advertisements, email blasts, online portals and affiliates, as well as features in online publications.
Perfect In Print
Print matters because it builds on digital and attracts buyers – that’s why we feature your home in local publications like the Globe and Mail, National Post, and Post City Magazines, as well as the New York Times or other international publications.
Community Presence
At the same time, my digital efforts are augmented by a visible presence in your community. My signs rely on the trusted and established brand of Johnston & Daniel – as well as my reputation in the area and strong personal branding.
A Suite of Marketing Services
Marketing your home effectively doesn’t end there. As part of my varied and comprehensive approach, I also prepare the following to ensure your home is marketed to the nines:
- Detailed MLS copy
- Custom Feature sheets and Just-Listed Cards
- Professional photography, videography, and virtual tours
- Measuring for floor plans
- Drone photography
- Coordinated staging services and tradespeople
- Blogging, Social Media (Facebook, Instagram, etc.)
- Features in publications (Condo/Home of the Week)
- Regular Print Advertising (i.e. in the Globe & Mail Real Estate Section)
- Targeted Google Analytics and Search Engine Optimization strategies
- Agent’s Open Houses (Public If Desired)
- Catered Agent Luncheons and Evening Open Houses
- E-Blasts targeting agents in your neighbourhood
- J&D Insider Newsletter-A digital review of Exclusive listings and open houses,published three times a week and sent out to a carefully-selected audience of agents in the GTA
Building A Strategic Marketing Plan
Together, I will help detail all of the things we can do to ensure your home is marketed to exactly the right buyers. It will be targeted, thoughtful, and, ultimately, successful.